Wild was the first brand to adopt the refillable lipstick/lip balm case from the Maya range to package their lip balm. The design aligns with the format and sustainability credentials of their refillable deodorant, with a reusable case and plastic free, home compostable refills.
Once launched, the product went on to sell out within a week, and has become a firm favourite among Wild's sustainably conscious customer base.
Maya is a collaborative project between Morrama and a far eastern manufacturing partner, that aimed to bring a more sustainable range of white label refillable cosmetics packaging to market, enabling more brands to switch to more sustainable packaging.
Many existing refillable packaging solutions available to brands miss the mark when it comes to sustainability, as the refill part often contains excessive materials or complex mechanisms. The full Maya range focused on stripping back the refills to their absolute essentials, whilst removing singe use plastics and utilising more sustainable paper based technology instead, enabling the refills to be plastic free and compostable. Any mechanisms or necessary complexity was moved into the re-usable cases, that were designed to be kept and refilled again and again.
For more information on the Maya Packaging range visit www.mayapkg.com
Whilst at Morrama I lead the design and development of the full Maya packaging range from concept to launch.
Concept Design
User Experience
Design for Manufacture
CAD Modelling
Engineering
Manufacture Liaison
Designed at Morrama